When some new marketers think about content, web page copy or blog posts come to mind first. The website or blog is just one channel through which the targeted consumer base can receive information or offers. With multi-channel marketing, content extends to include not only that on the company website but also social media posts, shared videos, podcasts, webinars, infographics, and more. These types of content are displayed on multiple Different channels online and all flow toward your sales funnel.