Different strategies of using bulk sms services.

• Rohit kumar
• 2019-01-12

The world of marketing is one that is continuosly changing,developing,and adapting. It is vital for all kinds of businesses,small or large to stay updated and embrace fresh channel of mrketing and can be very relevent to marketing.

Why SMS?

SMS are sent directly to consumers through their mobile phones.As such they are personal and delivered within seconds after sending. plus the average opening rate of sms as per research is 99%. in fact,97% of message are read within 15minutes of dlivery. As such, the majority of marketers consider sms as crucial to their business.

The bulk sms service is largely favoured by a big entrepreneurs since it is one of the easiest mediums to communicate with all potential customers. Moreover,with almost every person in this country owning a mobile phone,the reach of this medium is wide,thus yielding major outcomes.

The significance of mobile marketing shows how "good old things"will never go out of fashion. The small portion of iformation delivered on your mobile phones has a phenomenal opening rate. This shows the efficiency rate that it offers cannot come at par with any other strategy.

Bulk SMS Strategies:

While sending SMS to customers you can incorporate links to your website,which encourages latter to visit your website.Because of the high response to sms,it is likely that consumers will click on the link. In case consumers connect to your website;they are more likely to explore your company and its offers.This may lead to positive outcomes like subscriptions to your newsletter or even sales of products.

Many companies in the past have settled down to a regular format of content.But now customers have expectations that marketers use all kinds of channels and develop tailored content.Among many channels of marketing like youTube,Facebook Printest,SMs is one cannel in which customer are grwing interested,hugely.SMS can play two roles:For Starters,it can be used as a direct channel of marketing,and secondly,it can support marketing elsewhere on the net permiting direct linking of customers from an SMS to an app or website.

There are numerous ways to understand your customers like their demographics,age,interests,hobbies,birthdays,anniversaries, etc.many companies have access to this data but do not know how to us it.Marketers can use such data to send personalised messages to customers wish them on birthdays or send a reminder of a sales event near their locatin. this boils down to using valuable data to forge a personal and enhance recall of the brand.

There is more demand by consumers for experiences that take place away from computer screens. SMS marketing is a cheaper and technologically simple alternative to online apps or sites.SMS remain a unique and personal channel of communication,which is a good alternative to computer based channels.

The chanannel OF SMS marketing can be used to garner customer feedback. you can run a poll or survey to gain knowledge about opinions of customers. Response to sms takes an average of only 90 seconds. Hence,SMs is the best medium to understand if the customers is happy with your service or product. You can use such customer feedback to guide you to improve services and products.